Get to know the history
EPSILON Timeline
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Marketing Overview
Nowadays, HDPE has become a premium product that has set aside secondhand merchandise. Contractors and consultants are now more prone to use this product than they have before. HDPE has entered the market and becomes available en masse. It has been chosen to penetrate mega projects and is directly proportional to technological advancements that have entered the market as we know it. Pressurized water, sewage, gas, firefighting, and industrial systems now use HDPE. During this time, Egypt has mega projects that utilize such technology, whether in Cairo, Giza, New Capital, El Alamein, or Alexandria. Epsilon’s business plan is to provide a worldwide product to fit the needs of the Egyptian people, and to reflect the growing projects that are scattered across the country. In 2021, Epsilon will have targeted more than one HDPE market and will tailor to its customers.
Worldwide Quality
Epsilon’s role is to provide its products with solutions that entail high quality standards and worldwide certifications, such as Kiwa, WRAS, DVGW among many others. Epsilon will provide the latest technology available all around the world in Egypt.
Sovent Systems
Pluvia Rain Systems
CNC Welding Machines
Epsilon’s mission is to augment the Egyptian market with the latest technology to advance in the highest performance in technical technology, as well as being efficiently cost-effective. Epsilon channels worldwide brands to the Egyptian market. The SuperTube system patented by Geberit is an innovative technology that supports high-rise buildings through efficiency and cost-reduction. Pluvia’ roof drainage system is cost-effective in the field. Epsilon’s CNC welding machines offer technology that is meticulously accurate in welding, serving the drinking water and gas sectors.
Marketing Strategy
Providing worldwide quality through certifications, solutions, cost efficiency, and value engineering. Making available technical services through education and learning on pipes, fittings, and welding machines. Epsilon has a dedicated technical team that tailors to the consultant’s needs, whether they are specifications on the products or technical datasheets. A dedicated sales force follows up on the projects, contractors, and clients. A technical support team aids the contractors through solutions and technical training. Epsilon aims to become the number one company in HDPE solutions. Our product is considered a premium one that will be available in Egypt and worldwide.
Segmentation Strategy
Epsilon’s vision and strategy is to allow HDPE systems to become a premium and continuous product in all geographical areas in Egypt. It provides welding machines that are fit in terms of prices and quality. Epsilon selects high quality companies to position their brands locally, choosing brands that obtain quality standards that Epsilon provides. Our first strategy is targeting consultant firms. They are an important segment in that we have a dedicated team of engineers and sales that will follow up with them and that they will supply technical catalogs and learning materials. They will hold learning centers, conferences, manual data and applications. Our second strategy is targeting construction fields. Epsilon will provide HDPE solutions to contractors that will help ease their daunting projects and construction needs. Epsilon will offer flexible prices to the contractors that will help make their selection process easier. Supervision on site will be available and advices and consultancy will also be offered. With our team of dedicated engineers, this sector will be widely covered. Our third strategy will target sub-contractors. HDPE welding machines and CNC machines will also be available to cover the contractor’s welding processes. Training on site will be offered regarding the machines’ welding processes and techniques. Our fourth strategy will target distributors. Distributors will be covered widely to be able to allocate their products and materials at large, in all sectors, and in all places. Epsilon’s vision is to make its products widely available and in all places. It will be available in stock everywhere. Distributors will be located everywhere in Egypt so the products can be widely distributed.
Services
Epsilon entails a dedicated team of customer service agents that will answer to all its clients’ needs. It will provide services to projects through warranties and guarantees, and supervision on site. It will provide applications available on mobile devices. It will offer training on-site and will provide warranties and guarantees for after-sales service.
Learning and Education
Epsilon actively engages in training and education for contractors through the use of HDPE welding techniques. It also provides and makes accessible installation techniques for contractors through practical training and providing technical datasheets, manual datasheets, videos, and promotional
material. Epsilon will provide them with the tools needed to fully understand all the HDPE’s dimensions. Tours to the factories and headquarters will be offered to engineers, contractors, and consultants.